© 2023, ALL THAT DATA GROUP
"Optimal Digital Exposure Across Kurfürstendamm"
A digital communication presence across the iconic Berlin shopping mile of Ku’Damm
Screens
8
Size
55"
Coverage
Ku'Damm
Audience
35,000 Daily, 70,000 Saturdays
Contacts
600,000 Weekly
8 Digital screens located strategically across the exclusive popular Berlin shopping mile of Ku’Damm. With an average of 35,000 passers-by daily, with up to 70,000 on Saturdays. With over 600,000 contacts a week across the 8-screen network. These screens air TVCs in full HD along with internal fitted optimal sensors utilising E-Motion software that allows the client to interact with the consumer. Recent interactive displays have seen 2,237 interactions per day with an average interaction time of 25.8secs.
Male
49%
Female
51%
Age 14-19
10%
Age 20-39
35%
Age 39-49
30%
Age 50-65
25%
